Objective: Create a logo for Presto Vending a vending machine company. The owner would like the logo to have a magic theme. Include a mini brand guide.

Programs used: Illustrator

Design Concept: Presto sounds a lot like pronto, so I had the idea to do a logo that was fingers snapping. Snapping fingers are also a common gesture in magic shows. The Font was chosen to give a vintage magic show feel. The colored version has a  gradient of blues, purples and yellow to enhance the mystical properties, and give a feel of the snapping being powerful. The secondary font was chosen toe complement the logo font and continue the vintage feel.

Objective: Imagine a company and create a logo and brand guide for that company.

Programs used: Illustrator, Photoshop

Design Concept: My idea for the company is a bicycle company that specializes in transforming old bicycle into electric bicycle while also offering bicycle repairs and sells already upgraded bicycles as well as bicycle accessories and parts. The name Retro-Fiets was chosen because it sounds like retrofit but also is a node to retro bicycles, a niche in the bicycle community, and fiets the Dutch work for bicycle. The logo is designed to look like a art deco version of the top of a street lamp but with a modern twist. The lamp representing a brighter future for mankind by reducing car emissions by switching to electric bicycles. The lamp is representative a park lamp representing increased outdoor activities.  The logo font and the secondary fonts are chosen to go with the art deco theme. I wanted to go with a art deco theme because I wanted the company to appeal to working professionals as an alternative to car use rather then appealing to sporty people.